Behind The Brand

The idea to design a luxury swim and ready to wear collection began in 2017 when Katharine Newman and Haley Arias made the life-changing decision to start a business out of their West Village apartment. Named after their Texas born grandmothers and inspired by the strong women in their life, MIMI the label became a reality in 2018.

Each style embodies and is thoughtfully named after a confident, inspiring woman in Katharine or Haley’s life. Their aim is to bring a distinctive fuse between the classic swimwear styles of the 80s and avant-garde fashion trends seen on the runway. Every design is a mix of feminine, wearable, and dramatic elements that blend sensuality with effortlessness through high and low-cuts, innovative silhouettes, and captivating tones and motifs.

Versatile and minimal by design, all MIMI pieces are meant to be mixed and matched and can be styled for daytime and into the evening. MIMI brings an elevated, fashion-forward sensibility to women’s swimwear. Made by artisan tailors in the heart of LA with high-quality fabrics sourced from around the world.